SevenM Technologies is proud to collaborate with EiSamay, one of India’s leading newspapers, for their innovative ‘Readers Connect Initiative.’ The initiative is designed to raise awareness about pressing social issues and encourage mass participation in driving meaningful change. Through a creative approach, EiSamay will publish ads in their newspaper highlighting various social challenges that require public support.
As part of this effort, SevenM has deployed its state-of-the-art Engagr platform (engagr.ai), a powerful QR-based solution that allows readers to engage with these social causes directly from the ads. Readers can simply scan the QR code printed in the ad, which will lead them to a platform where they can take a pledge in favor of the cause.
But Engagr offers much more than just pledge registration. It’s equipped with advanced visitor analytics, providing the EiSamay team with critical insights. They can track the location of respondents, monitor user behavior, and access real-time data on the reach and effectiveness of their campaign. These analytics empower EiSamay to gauge how deeply their message resonates with readers, helping to optimize their efforts and maximize impact.
Through this collaboration, SevenM Technologies and EiSamay aim to foster a culture of engagement and responsibility, turning readers into active participants in social change. With the power of QR codes and the Engagr platform, a simple newspaper ad can become a catalyst for action, uniting people around causes that matter.
