engagr: AI-enabled Engagement & Analytics Platform for Print Ads
In the evolving landscape of advertising, the synergy between print and digital media has become more crucial than ever. QR codes have emerged as a powerful tool to bridge this gap, enabling brands to track and measure the effectiveness of their print advertisements. “Engagr” is an advanced AI-enabled QR-code based analytics platform designed to enhance the interactivity of print ads and provide deep insights into audience engagement.
engagr leverages the power of QR codes to transform traditional print advertisements into interactive, measurable digital experiences.
By integrating AI and machine learning algorithms, Engagr not only tracks the number of QR code scans but also analyzes user behavior, providing advertisers with actionable data to optimize their campaigns.
Key Features
Dynamic QR Codes
engagr allows for the creation of dynamic QR codes that can be updated even after printing. This feature is essential for campaigns that require flexibility, such as changing the destination URL, modifying the content, or personalizing the user experience based on scanning time or location. This adaptability ensures that print materials remain relevant and effective over time, enhancing the return on investment for advertisers.
Comprehensive Analytics
engagr's dashboard offers detailed insights into user interactions with QR codes. Metrics include the no. of scans, geographic locations, device types, and time-of-day engagement patterns. Advanced AI algorithms further analyze user behavior, duration of engagement with linked content, conversion rates, and repeat interactions. This data enables advertisers to fine-tune their marketing strategies and improve targeting.
Customizable User Experience
The platform supports the creation of customized landing pages that can be tailored to different audience segments. This personalization can significantly enhance user engagement and drive higher conversion rates. Additionally, engagr supports multimedia content, allowing advertisers to link QR codes to videos, augmented reality (AR) experiences, or interactive forms, making print ads more engaging and memorable.
OTP-verified Data Capture
engagr has OTP verification feature for data capture, ensuring that the information collected through QR code scans is accurate and authenticated. This is particularly useful for lead generation forms, contest entries, or any scenario where verified contact details are crucial. The OTP verification process increases data reliability, helping advertisers build a more qualified and engaged audience base.
Integration with CRM and Marketing Tools
engagr integrates seamlessly with customer relationship management (CRM) systems and other marketing tools, allowing for efficient data synchronization and campaign management. This integration ensures that data from QR code interactions can be leveraged across multiple channels, creating a cohesive marketing strategy.
Real-Time Updates and Notifications
Advertisers can receive real-time notifications about QR code scans, enabling them to respond swiftly to audience actions. This feature is particularly useful for time-sensitive promotions or events, where immediate follow-up can increase engagement and conversions.
Use Cases
Retail & eCommerce
QR codes in print ads can drive traffic to online stores, offer exclusive discounts, or provide product information. engagr's analytics can help retailers understand which campaigns resonate most with their audience, optimizing future marketing efforts.
Events & Promotions
For event organizers, QR codes can facilitate easy registration, share event details, or offer virtual experiences. engagr's data insights ensure that promotional efforts are reaching the right audience and driving attendance.
Ad Agencies
Ad agencies can deliver their clients real-time data, personalized user experiences, and verified lead capture, leading to higher engagement, improved conversion rates, and a stronger return on investment.
Media and Publishing
Newspapers and magazines can use QR codes to link to additional content, videos, or digital subscriptions. engagr tracks reader engagement and helps publishers enhance the interactivity of their print media.
