In today’s fast-paced marketing world, local businesses often struggle to achieve measurable engagement through traditional advertising channels. This case study highlights how Engagr, an AI-powered QR code analytics platform, helped a local bakery transform its marketing efforts, increasing customer engagement by an impressive 70%. This example demonstrates the potential of combining QR-based marketing tools with data-driven insights to revolutionize advertising campaigns.
The Challenge: Connecting with a Digital Audience
The bakery, well-loved for its artisanal treats and supported by a loyal customer base, faced challenges in expanding its reach beyond the neighborhood, attracting younger, tech-savvy customers, and measuring the effectiveness of its print advertising efforts, such as flyers and local magazine ads. While traditional print methods offered visibility, they lacked the tools to track engagement or connect with customers in the digital space, prompting the bakery to explore innovative solutions to bridge this gap.
The Solution: Engagr’s QR Code Analytics Platform
The bakery partnered with Engagr to enhance its print advertising campaigns by integrating AI in advertising through QR codes. Engagr’s platform allowed the business to:
- Create Dynamic QR Codes: Codes embedded in flyers and packaging directed customers to various resources, including seasonal promotions, real-time updated online menus, and a loyalty program sign-up page.
- Track Campaign Performance: The bakery utilized QR code analytics to gain actionable insights, including daily scan counts, geographic data on customer locations, and the popularity of specific offers or menu items.
- Personalize Customer Interactions: Using AI-driven insights, the bakery tailored its promotions, offering personalized discounts based on customer preferences.
Implementation: Engaging Through Multiple Touchpoints
To maximize ROI, the bakery implemented QR codes across multiple channels:
- Flyers and Posters
Flyers distributed in the local community featured a QR code directing users to an interactive menu with exclusive discounts for first-time customers. The call-to-action (CTA)—“Scan to Get 10% Off!”—encouraged immediate engagement.
- Product Packaging
The bakery printed QR codes on takeaway bags and coffee cups, linking to a loyalty rewards page. Returning customers were incentivized to scan the codes to earn points for future discounts.
- Collaborative Campaigns
Engagr facilitated partnerships between the bakery and nearby businesses by creating co-branded QR codes. For instance, gym customers could scan a QR code to redeem a free protein bar with their next bakery purchase, while a local bookstore included QR codes on receipts offering discounts at the bakery.
Results: Measurable Success Through QR Code Analytics
After just three months of using Engagr, the bakery experienced notable improvements in customer engagement and sales. Key metrics included a 70% increase in engagement, with flyer QR codes generating over 3,000 scans in the first month and achieving a 40% conversion rate. The bakery also saw a 25% growth in revenue, driven by personalized promotions that boosted order values. Additionally, enhanced customer insights from geographic QR scan data enabled targeted outreach to new neighbourhoods for future campaigns.
Customer Feedback:
Many customers appreciated the convenience of using QR codes to access offers and menus, with one remarking:
“It’s so easy to scan and order! I feel like this bakery really understands its customers.”
Why Engagr Worked
The bakery leveraged Engagr’s campaign tracking tools for data-driven decision making, allowing them to identify the most effective promotions and allocate their budget accordingly. The platform provided seamless integration, bridging the gap between print advertising and digital engagement, and enhancing the bakery’s existing marketing efforts. Additionally, the interactive elements of QR codes improved the customer experience, offering a more engaging and personalized interaction that fostered greater customer loyalty.
Lessons for Local Brands
This case study demonstrates how QR-based marketing tools like Engagr can transform local advertising, offering several key benefits for businesses. QR codes provide measurable data by tracking Print Ad Performance, ensuring campaigns are impactful and effective. By using personalized offers and loyalty programs, businesses can increase customer spending,thus boosting ROI. QR codes seamlessly integrate traditional and digital marketing, appealing to modern consumers and keeping businesses up-to-date with current trends and thus staying relevant.
A Recipe for Success with Engagr
For the bakery, Engagr’s AI-driven QR code analytics was the ingredient that turned ordinary print ads into powerful engagement tools. By leveraging digital transformation in advertising, local businesses like this bakery can achieve measurable success, proving that even small-scale operations can thrive with the right technology.
Are you ready to elevate your print advertising with Engagr? Start your journey to smarter, data-driven marketing today!
