Engagr is a powerful AI-driven QR code analytics platform designed to transform traditional print advertising into interactive, trackable campaigns. With just a few steps, businesses can use Engagr to bridge the gap between print and digital, offering customers engaging experiences while collecting valuable insights for better ROI.
This guide will walk you through setting up Engagr for your print ad campaign, helping you take full advantage of this cutting-edge tool.
Why Use Engagr for Your Campaign?
Before diving into the setup process, here are the key reasons why businesses are adopting Engagr: It helps track print ad performance, providing insights into customer interactions with print ads. You can personalize campaigns by tailoring offers and promotions based on user behaviour. Boost ROI by measuring ad effectiveness and optimizing strategies in real time. Lastly, Engagr helps you bridge offline and online channels, seamlessly connecting your print and digital marketing efforts.
Now, let’s get started!
Step 1: Sign Up and Create Your Engagr Account
To begin using Engagr, start by visiting the website and signing up for an account. Next, provide details about your business, including the industry, target audience, and marketing goals. Choose a subscription plan that best suits the size of your campaign and analytics requirements. Once registered, you’ll gain access to the dashboard, where you can manage your campaigns and track analytics.
Step 2: Design and Generate Your QR Code
Engagr simplifies the creation of dynamic QR codes tailored to your campaign. First, select campaign goals to define the purpose of the QR code—whether it’s driving website traffic, promoting a discount, or gathering customer feedback. Next, customize the QR code by adding your brand’s logo for a professional look and choosing colors that align with your branding. Then, set target links to direct users to interactive landing pages, loyalty programs, or specific product pages. With Engagr’s QR-based marketing tools, you can also create dynamic QR codes that update content without needing to reprint ads.
Step 3: Integrate QR Codes into Print Materials
Once you’ve generated your QR code, the next step is embedding it into your print ads. Placement matters, so ensure the QR code is prominently displayed and accompanied by a clear call-to-action (CTA), such as “Scan to Get 20% Off!” or “Discover Our Latest Menu Online.”
Before proceeding with printing, be sure to test the QR code’s functionality using a smartphone to confirm it directs customers to the intended destination.
Common print materials to consider for embedding QR codes include flyers, posters, and billboards, product packaging, and magazine or newspaper ads.
Step 4: Launch and Track Your Campaign
With your QR code integrated into print ads, you can launch your campaign and monitor its performance in the Engagr dashboard. Keep track of Key Metrics such as total scans, geographic distribution of scans, and time and date activity patterns. Leverage AI Insights through Engagr’s AI-powered advertising tools to uncover trends, like identifying which CTAs generate the most engagement. Additionally, you can A/B Test Campaigns by experimenting with different QR code designs or CTAs to determine what resonates most with your audience.
Step 5: Optimize for Better Results
Engagr empowers you to continuously improve your campaigns by analyzing engagement metrics to identify underperforming areas and adjust your strategy accordingly. It also helps in personalizing content by using data insights to tailor promotions or follow-up campaigns for specific audience segments. Additionally, you can replicate success by applying insights from successful campaigns to future print ads. For example, if a QR code promoting discounts receives high engagement, you might consider expanding the offer to more locations or integrating similar CTAs across channels.
Benefits of Using Engagr for Your Campaign
Benefits of Using Engagr for Your Campaign include Real-Time Campaign Tracking, which provides instant feedback on ad engagement, allowing you to make informed decisions. The platform also enhances the Customer Experience by offering interactive QR codes, enabling a seamless transition for customers from print to digital content. Additionally, Engagr helps improve ROI by identifying effective strategies and optimizing your approach, ensuring that every advertising dollar is well-spent.
Setting up Engagr for your print ad campaigns is a simple yet powerful way to modernize your marketing efforts. By following these five steps, you can create interactive, data-driven campaigns that resonate with your audience and deliver measurable results.
Ready to revolutionize your print advertising? Sign up for Engagr today and unlock the future of QR code analytics in advertising.
